mixi, Inc. engages in the entertainment and lifestyle businesses in Japan. It offers Monster Strike, Kotodaman, and Monster Strike Stadium gaming applications; TIPSTAR, a freemium online betting app; Chariloto, a keirin and auto race betting ticket sales site; Chiba Jets Funabashi; netkeiba.com, a national horse racing resource; and Weekly Baseball Online, a baseball information site. The company also provides FamilyAlbum, a family photo and video sharing app; minimo, a salon artist booking app; mixi, a social networking service that offers space for friendly communication; KARASTA, a karaoke video community; Find Job!, a job recruitment info site for the IT and web industries; and OKURU, a photo gift service. It also provides employment opportunities for people with disabilities; operates XFLAG stores that offer merchandise from game; organizes events; and produces and sells various goods, as well as manages professional sports team, and businesses related to publicly operated competitions and other services. Mixi Inc. offers social networking services that focuses on digital entertainment business, sports business, and lifestyle business. It allows users to connect with their friends. The company was formerly known as eMecury Co., Ltd. and changed its name to mixi, Inc. in February 2006. mixi, Inc. was founded in 1999 and is headquartered in Tokyo, Japan.