Entertainment Rewards Ltd engages in the operation of an entertainment, lifestyles, and rewards platform in Australia and New Zealand. It owns and operates entertainment membership app and offers corporate frequent values product. The company offers access to various offers from business partners in dining, travel, activities, and retail sectors. It also provides organizations and brands with a loyalty program across dining, takeaway, and travel to retain existing customers, reduce lapsed, and acquire new customers, as well as marketing programs for contemporary and casual dining merchants, retail outlets, and travel and leisure partners. The company was formerly known as IncentiaPay Limited and changed its name to Entertainment Rewards Ltd in December 2024. Entertainment Rewards Ltd was founded in 1994 and is based in Broadbeach, Australia.