Central China New Life Limited, an investment holding company, provides property management services and value-added services in the People's Republic of China. It operates through three segments: Property Management and Value-Added Services, Lifestyle Services, and Commercial Property Management and Consultation Services. The company manages a portfolio of properties, including residential properties, shopping malls, cultural tourism complexes, commercial apartments, office buildings, schools, hospitals, city services, factories, and parks and properties of governmental agencies. It also offers consultancy services to property developers, community value-added services, intelligent community services, personalized services to VIPs of the Central China Consumer Club, and real estate marketing services. In addition, the company operates Jianye + platform, an online to offline one-stop service platform that provides customers with goods and services; and offers travel services, as well as management services in Cuisine Henan Foodcourts. Further, it engages in the provision of hotel management and operation services; and management services for agricultural and cultural tourism projects, as well as in the commercial real-estate operations. The company was founded in 1994 and is based in Zhengzhou, the People's Republic of China. Central China New Life Limited is a subsidiary of Enjoy Start Limited.