China Harmony Auto Holding Limited, an investment holding company, engages in the sale and service of motor vehicles in Mainland China. The company sells luxury and ultra-luxury passenger vehicles under the BMW, Lexus, Volvo, Audi, MINI, Jaguar, Land Rover, Lincoln, Alfa Romeo, Bentley, Rolls Royce, Ferrari, Lamborghini, and Maserati brands through its 76 dealership outlets. It also offers finance leasing and insurance agency services; and sells pre-owned motor vehicles, as well as imports vehicles. The company was formerly known as China Harmony New Energy Auto Holding Limited and changed its name to China Harmony Auto Holding Limited in July 2020. China Harmony Auto Holding Limited was founded in 2005 and is headquartered in Zhengzhou, the People's Republic of China.