Yixin Group Limited, an investment holding company, operates as an online automobile finance transaction platform in the People's Republic of China. The company operates in two segments, Transaction Platform Business and Self-Operated Financing Business. The Transaction Platform Business segment offers auto loans to consumers by its auto finance partners; and advertising and subscription services for automakers, auto dealers, auto finance partners, and insurance companies. The company's Self-Operated Financing Business segment provides consumers with auto finance solutions through financing leases. It also engages in the information technology and technology development businesses; and provision of commercial factoring services. The company was formerly known as Yixin Capital Limited. Yixin Group Limited was founded in 2013 and is headquartered in Shanghai, the People's Republic of China.