Kidsland International Holdings Limited, an investment holding company, engages in trading and selling toys and related lifestyle products in Macau, Mainland China, and Hong Kong. The company offers its products under the Lego, Silverlit, BANDAI, FAO Schwarz, MGA, Spin Master, SIKU, Schleich, BRIO, Bakugan, LOL Suprise, little tikes, OXO, Discovery, TOPModel, TOMY, and Sterntaler; and Little Tektronix, The Sembel family, Revensburger, Milu, K's Kids, and other brands. As of December 31, 2021, the company operated 627 self-operated retail points of sale, which consisted of retail shops and consignment counters; 521 distributors; 12 hypermarket and supermarket chains; 21 online stores; and 6 online key accounts. It also invests in trademarks. The company was founded in 2001 and is headquartered in Beijing, China.