Shanshan Brand Management Co., Ltd. engages in the design, marketing, and sale of formal and casual business menswear in the People's Republic of China. The company primarily offers its products under the Firs and Shanshan brand names. As of December 31, 2021, it had 910 retail outlets, including 502 retail outlets under FIRS brand and 408 retail outlets under SHANSHAN brand. The company is also involved in the sub-licensing of trademark; and distribution of causal and business menswear through e-commerce platforms. The company was founded in 1989 and is headquartered in Ningbo, the People's Republic of China. Shanshan Brand Management Co., Ltd. is a subsidiary of Ningbo Shanshan Co., Ltd.