South China Financial Holdings Limited, an investment holding company, provides various financial services in Hong Kong, Mainland China, and internationally. The company operates through nine segments: Broking; Trading and Investment; Margin Financing and Money Lending; Corporate Advisory and Underwriting; Asset and Wealth Management; Property Investment; Media Publications and Financial Public Relation Services; Jewelry Business; and Other Business. It engages in the securities, commodities, and futures contracts brokerage activities; trading of securities, forex, bullion, and futures contracts; and provision of margin corporate advisory and underwriting, insurance broking and asset management, and clearing and custodian services, as well as financing, mortgage and personal loan financing, and finance leasing services. The company is also involved in the property investment and share dealing activities; provision of management and nominee services; and trading and retail of jewelry products, as well as operation of retail stores in Nanjing. In addition, it publishes and distributes magazines; and provides media advertising and marketing, and event and video production services. The company was formerly known as South China Brokerage Company Limited and changed its name to South China Financial Holdings Limited in February 2007. South China Financial Holdings Limited was incorporated in 1988 and is based in Central, Hong Kong.