China Overseas Nuoxin International Holdings Limited, an investment holding company, designs, manufactures, and sells electrical haircare products. It also provides contract processing services. The company sells its products through brand owners and importers to beauty supply retailers and wholesalers, chain stores, mass merchandisers, warehouse clubs, and grocery stores, as well as through catalogues. It serves Asia, Europe, North and South America, Africa, and Australia. The company was formerly known as Kenford Group Holdings Limited and changed its name to China Overseas Nuoxin International Holdings Limited in May 2019. The company was founded in 1984 and is headquartered in Causeway Bay, Hong Kong. China Overseas Nuoxin International Holdings Limited is a subsidiary of China Yuen Capital Limited.