The Sincere Company, Limited, together with its subsidiaries, operates a chain of department stores in Hong Kong. The company operates four department stores, which offer fashion apparel, shoes and handbags, and sports equipment, as well as household, electrical, bedding and bath, travel, and food merchandises. It is also involved in the property investment and development, and securities trading activities; and provision of general and life insurance products. In addition, it offers investment, finance, and management services. The company was founded in 1900 and is based in Hong Kong, Hong Kong. The Sincere Company, Limited is a subsidiary of Realord Group Holdings Limited.