Qualtrics International Inc. operates an experience management platform to manage customer, employee, product, and brand experiences worldwide. The company offers The Qualtrics Experience Management Platform, a system of action that guides users with specific instructions for improvement and automated actions to improve experiences, as well as for listening, understanding, and taking action on both structured and unstructured data. It also provides professional services that primarily consist of research services, through its DesignXM, which allows customers to gain market intelligence, as well as implementations, configurations, and integration and engineering services to help customers deploy its XM Platform. The company was founded in 2002 and is headquartered in Provo, Utah. Qualtrics International Inc. is a subsidiary of SAP America, Inc.