TruFin plc provides financing services in the United Kingdom. The company operates through four segments: Short Term Finance, Payment Services, Publishing, and Other. It engages in distribution of finance products and invoice discounting; publishing of computer and video games; and investment activities. The company also offers early payment services to the public and private sectors; working capital finance and technology solutions to SMEs; and publishing and financing services to the mobile game and console sectors. In addition, it engages in develops, publishes, and sells electronic games; and provides market research information services. The company was incorporated in 2017 and is based in London, the United Kingdom.