Guild Esports Plc operates as a team organization and lifestyle brand that fields professional players in gaming competitions under the Guild banner. It operates in the United Kingdom, the United States, Europe, the Middle East, and Africa. The company was formerly known as The Lords Esports plc and changed its name to Guild Esports Plc in April 2020. Guild Esports Plc was incorporated in 2019 and is headquartered in London, the United Kingdom.