Shanghai Xinhua Media Co., Ltd. engages in the cultural media business in China. It publishes and distributes primary and secondary school textbooks, kindergarten books, and secondary school vocational books, as well as newspapers and magazines. The company also owns and operates bookstores; and Xinhua Yicheng book collection network, as well as e-commerce and advertising agency business. In addition, it engages in issuing and accepting prepaid cards. Shanghai Xinhua Media Co., Ltd. is headquartered in Shanghai, China.