Innovaro, Inc. provides innovation service and software-driven solutions in the United States. The company offers a suite of assessment and diagnostic software products, as well as consulting services in the areas of strategy, management, process, infrastructure, culture, and ecosystem for customer's innovation needs. It serves airlines, automobile, consulting, education, electrical, financial services, food/beverage, government, grocery, healthcare, insurance, manufacturing, oil and gas, packaging, plumbing, restaurants, retail, telecommunications, and tobacco industries. The company was formerly known as UTEK Corporation and changed its name to Innovaro, Inc. in March 2010. Innovaro, Inc. was founded in 1996 and is based in Tampa, Florida.